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<blockquote data-quote="Browncoat" data-source="post: 3179" data-attributes="member: 1061"><p>So you're saying that you have no interest in potential customers finding you via entering Wedding/portrait/senior photographer in _______ (enter city name here)? Did you know that nearly 90% of internet users begin their online experience with a search engine, and that of those, the vast majority use Google? That's some pretty powerful stuff. Did you also know that you can optimize you site for local search? That you can have your physical location show up in Google Maps? That you can target potential local customers with keywords, even on their iPhones?</p><p></p><p>Word of mouth only travels so far. Word of <em>mouse</em> is much more far reaching. Business cards and what worked for your mentor will get you referrals, sure. But the potential there is very limited unless you plan on literally dropping cards from the sky.</p></blockquote><p></p>
[QUOTE="Browncoat, post: 3179, member: 1061"] So you're saying that you have no interest in potential customers finding you via entering Wedding/portrait/senior photographer in _______ (enter city name here)? Did you know that nearly 90% of internet users begin their online experience with a search engine, and that of those, the vast majority use Google? That's some pretty powerful stuff. Did you also know that you can optimize you site for local search? That you can have your physical location show up in Google Maps? That you can target potential local customers with keywords, even on their iPhones? Word of mouth only travels so far. Word of [I]mouse[/I] is much more far reaching. Business cards and what worked for your mentor will get you referrals, sure. But the potential there is very limited unless you plan on literally dropping cards from the sky. [/QUOTE]
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